BFM 89.9
The Business Station
Recommended
47 mins
1 hr 27 mins
44 mins
Guest: Dr Duane Varan, CEO & Founder , MediaScience
When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.
Presenter: Christine Wong
Producer: Christine Wong
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Market Research, Emotions, And More
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·
11:00, 11 Apr 2022
Guest: Dr Duane Varan, CEO & Founder , MediaScience
When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.
Presenter: Christine Wong
Producer: Christine Wong
Share:
Recommended
Jan 16
·
47 minsThe Pen Is Still Mightier Than The Sword
Jan 16
·
1 hr 27 minsWhat is the Worst Thing You've Ever Eaten?
Jan 16
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44 minsTop 5 at 5: Will the Israel-Hamas Ceasefire Hold?
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Recent episodes
0
Latest Stories
Podcasts · Jan 16 · 47 mins
The Pen Is Still Mightier Than The Sword
Podcasts · Jan 16 · 1 hr 27 mins
What is the Worst Thing You've Ever Eaten?
Podcasts · Jan 16 · 44 mins
Top 5 at 5: Will the Israel-Hamas Ceasefire Hold?