BFM 89.9
The Business Station
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38 mins
1 hr 26 mins
42 mins
Guest: Dr Duane Varan, CEO & Founder , MediaScience
When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.
Presenter: Christine Wong
Producer: Christine Wong
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·
11:00, 11 Apr 2022
Guest: Dr Duane Varan, CEO & Founder , MediaScience
When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.
Presenter: Christine Wong
Producer: Christine Wong
Share:
Recommended
Jan 23
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Recent episodes
0
Latest Stories
Podcasts · Jan 23 · 38 mins
Victoria Institution - Prestigious & Timeless
Podcasts · Jan 23 · 1 hr 26 mins
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Podcasts · Jan 23 · 42 mins
Top 5 at 5: How GLCs Fuel Grand Corruption