In the highly energetic and dynamic world of advertising and digital marketing, creating a standout campaign requires not just creativity, but a deep understanding of the audience, strategic thinking, and flawless execution. Fishermen Integrated, a homegrown creative agency, has recently made history as the first Malaysian agency to win a prestigious Webby Award for their outstanding work on Malaysia’s energy solutions provider, PETRONAS website.

Creating award-winning campaigns is both an art and a science, involving a harmonious blend of creativity, technology, and strategy to craft messages that capture attention, engage, and inspire action. Fishermen Integrated’s success highlights their ability to push boundaries and set new industry benchmarks.

We speak with Co-Founder and Managing Director of Fishermen Integrated, Mark Darren Lee, Joyce Gan, Partner and Group Client Service Director, and Stephanie Vincent, the Head of Web, to learn more about their creative processes, the challenges they face, and the strategies they employ to create campaigns that truly make a mark and drive real business results for their clients.