BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

Mixing Innovation and Growth: How Thermomix is Cooking Up a Smarter Future in Malaysia

Mixing Innovation and Growth: How Thermomix is Cooking Up a Smarter Future in Malaysia
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Guest: Christine Wong (General Manager), Vorwerk Singapore & Malaysia
Today, we’re looking at a brand that has quietly transformed kitchens across the world. Thermomix, the smart kitchen appliance by Vorwerk, has sold over 10 million units globally, and recently celebrated a major milestone with the launch of its first experiential flagship store in Bangsar, Kuala Lumpur.
At the same time, the company unveiled its latest innovation, the Thermomix TM7, a step forward in the brand’s mission to revolutionise home cooking. Revealing more about Thermomix’s Southeast Asian expansion, its unique business model, and what innovation looks like in the modern kitchen is Christine Wong, General Manager of Vorwerk Singapore and Malaysia.
Presenter: Richard Bradbury
Producer: Richard Bradbury
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