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MSP316. The Authenticity Wash: Brands And Radical Honesty

48 mins·11:00, 21 Mar 2025
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MSP316. The Authenticity Wash: Brands And Radical Honesty

48 mins
·
11:00, 21 Mar 2025
·

Guest: Matt Armitage, Founder, Kulturpop

Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.

Presenter: Richard Bradbury

Producer: Richard Bradbury

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