Every generation has its thing. Artisan toast. Screaming for the manager. Existential crises in the organic food aisle. For Gen X it’s simpler. The world is simply a place to skate through and be cool.

Despite this inherent cultural superiority, media reports suggest they’re also the most invisible and the most cursed of modern generations. Rich and Matt, card carrying members of the Gen X Greying Massive, tilt their baseball caps and peer over their indoor sunglasses to weigh the imponderable depth of their suffering, the soul-healing power of sliced bread and throw in some stuff about technology, too.