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The Business Station
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Total gross adex in 2016 fell 7% y-o-y weighed down by weak sentiment and is expected to remain lacklustre for the rest of 2017. Chatter of a looming general election could be a catalyst to drive up ad spend in the media sector. Meanwhile, no significant impact is seen from Astro's exclusive rights that grants it a monopoly for direct-to-home services which expires in Feb'17, notorious for its heavy capex requirement and heavy gestation period.
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09:20, 20 Feb 2017
Total gross adex in 2016 fell 7% y-o-y weighed down by weak sentiment and is expected to remain lacklustre for the rest of 2017. Chatter of a looming general election could be a catalyst to drive up ad spend in the media sector. Meanwhile, no significant impact is seen from Astro's exclusive rights that grants it a monopoly for direct-to-home services which expires in Feb'17, notorious for its heavy capex requirement and heavy gestation period.
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Recommended
Mar 17
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41 minsComfort Movies!
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Recent episodes
0
Latest Stories
Podcasts · Mar 17 · 41 mins
Comfort Movies!
Podcasts · Mar 17 · 43 mins
Newcastle’s 70-Year Wait Ends in Glory
Podcasts · Mar 17 · 43 mins
Can DEI Be Done Right?