Enterprise Explores the state of digital payment methods in Malaysia with Lee Soon Yean, Country Manager at Adyen Malaysia, a global fintech platform.

Based on The Adyen Index 2024 report, which surveyed over 38,000 shoppers and 13,000 merchants across 26 markets, the conversation highlights key insights into Malaysian consumers' rapidly evolving payment preferences.

The report reveals that 41% of Malaysians now prefer mobile-enabled solutions like tap-to-pay and e-wallets over traditional physical wallets. Additionally, 73% of Malaysians utilize social media for shopping, significantly higher than the global average of 44%. These trends indicate a significant shift towards digital transactions and omnichannel experiences in Malaysia.

Lee Soon Yean helps unpack these findings, discussing the implications for businesses and consumers, and exploring the latest trends reshaping Malaysia’s online retail and payment landscape. From the adoption rates of mobile wallets to the integration of technology and personalization in retail, this episode provides a comprehensive overview of the digital payment ecosystem in Malaysia and what businesses need to do to stay competitive.

Tune in to learn more about how Malaysian businesses are responding to these changes, the opportunities and challenges ahead, and the future of digital payments in the region.