BFM 89.9
The Business Station
Netflix-style Personalisation for Banks. But Why?
34 mins·10:00, 27 Aug 2025
Netflix-style Personalisation for Banks. But Why?
34 mins
·
10:00, 27 Aug 2025
·
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Guest: Martin Frick, CEO, Moneythor
While our favourite apps know what we want to watch next, our banking apps often remain transactional and impersonal. Singapore-based Fintech Moneythor is on a mission to change that, providing an AI-powered engine to transform the customer experience into what they call "deep banking."
CEO Martin Frick joins us to share their journey of building a profitable, eight-figure revenue business that serves top-tier banks across the globe. He discusses his mandate as the professional CEO brought in to scale the company, their high-margin B2B SaaS model, and their playbook for the next phase of growth.
We discuss:
The concept of "deep banking": personalised, proactive, and beyond banking.
The journey of a highly profitable, founder-led fintech.
The playbook for scaling a B2B SaaS company, including geographic expansion.
The leadership transition from a founder to a professional CEO.
Their high-margin, recurring revenue business model.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Kishan Sivaswamy
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