BFM 89.9
The Business Station
Offline & Online: How Malaysians Really Shop in 2025
28 mins·11:00, 12 Aug 2025
Offline & Online: How Malaysians Really Shop in 2025
28 mins
·
11:00, 12 Aug 2025
·
Recommended
20 mins
45 mins
Guest: See Toh Wai Yu, CEO, Central Force International
Malaysian shoppers are no longer just online or offline, they are both, often in the same purchase journey. The Malaysia Consumer Trend Report 2025 reveals that 85 percent of consumers switch channels before they buy, and the way they do it changes by region, platform, and even payment preference.
We speak with See Toh Wai Yu, CEO of Central Force International, to explore what this means for marketers. From crafting campaigns that bridge digital discovery and physical assurance, to building trust through platform choice and payment options, we break down how brands can win over the hybrid Malaysian shopper.
Presenter: Roshan Kanesan
Producer: Richard Bradbury, Kishan Sivaswamy
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