BFM 89.9
The Business Station
OpenAcademy: MasterClass Meets YouTube With a Localised Twist
46 mins
·
10:00, 22 Apr 2024
·
Recommended
40 mins
34 mins
42 mins
Guest: Celine Ting, Co-founder and Managing Director, OpenAcademy
OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.
The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.
Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.
Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
Share:
Recent episodes
0
Latest stories
Podcasts · Jan 20 · 12:00PM
What Can We Look Forward To In The Gaming World In 2025
34 mins
Podcasts · Jan 20 · 11:00AM
Joy for Moyes as Everton Showed Desire Against Spurs
42 mins
Podcasts · Jan 20 · 10:00AM
How Will Trump 2.0 Change America?
43 mins
OpenAcademy: MasterClass Meets YouTube With a Localised Twist
46 mins
·
10:00, 22 Apr 2024
Guest: Celine Ting, Co-founder and Managing Director, OpenAcademy
OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.
The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.
Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.
Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
Share:
Recommended
Jan 20
·
40 minsTrump 2.0: Tariffs, Immigration & the Musk-Rogan Effect
Jan 20
·
34 minsWhen Is A Family Office Right For You?
Jan 20
·
42 minsHOMA: Surplus Supplies = Greener & Cheaper Renovations
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Jan 20 · 34 mins
What Can We Look Forward To In The Gaming World In 2025
Podcasts · Jan 20 · 42 mins
Joy for Moyes as Everton Showed Desire Against Spurs
Podcasts · Jan 20 · 43 mins
How Will Trump 2.0 Change America?