Azim Pawanchik is the co-founder of Alpha Catalyst Consulting. Over the last decade, he has been instrumental in transforming the company into one of Malaysia’s leading innovation consulting companies. Together with Dr. Suraya, they shared some insights on “What are the Traits that have Made Gen-Y Talents in Asian Companies More Creative." They also talked about the survey they are currently conducting - The InnovAsian® Crowd Survey 2013/2014 in collaboration with University Cambridge Judge Business School, to ascertain the state and culture of innovation within organizations in Asia, from an employee's perspective.