From supplying kopitiams to launching grab-and-go kiosks, this 81-year-old Penang coffee roastery is determined to modernise its Nanyang heritage and scale nationwide, and maybe take on ZUS. In this episode, we explore how a fourth-generation CEO balances family legacy with modern strategy—preserving artisanal roasting methods while introducing newer product lines like instant coffee and Nitro-infused local brews.

We delve into the rationale behind concept stores, the challenges of bridging tradition with innovation, and how these shifts cater to evolving consumer tastes. We also discuss why the company is seeking equity funding to fuel its ambitious expansion—while keeping an ACE Market listing in view.

Along the way, discover how it manages rising coffee bean prices, invests in equipment upgrades, and pioneers a kiosk model to bring old-world flavours to new generations of coffee lovers across Malaysia.