The Body Shop in February unveiled a pioneering new global CSR strategy that underpins all aspects of company operation. The new Commitment entitled Enrich, Not Exploit is an extensive programme of global activity and measurable targets that touches all areas of the business, to be delivered by 2020. ‎International Director of Corporate Responsibility and Campaigns at The Body Shop, Christopher Davis believes that crazy people change the world and that’s why they have set crazy targets with the new Commitment.