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The Business Station
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In tandem with mobile trend, Malaysia’s mobile penetration rate has scored a relatively high of 145% rate across other SEA countries. This shows that Malaysians rely largely on mobile communication in their daily lives compared to its neighbouring countries. The reason of this success will be explain further by Andrea Vogiatzakis where he will introduce us to the key 4Cs of mobile marketing which are channel, context, content and connect.
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13:00, 15 Jul 2016
In tandem with mobile trend, Malaysia’s mobile penetration rate has scored a relatively high of 145% rate across other SEA countries. This shows that Malaysians rely largely on mobile communication in their daily lives compared to its neighbouring countries. The reason of this success will be explain further by Andrea Vogiatzakis where he will introduce us to the key 4Cs of mobile marketing which are channel, context, content and connect.
Presenter:
Producer:
Share:
Recommended
Jan 13
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Recent episodes
0
Latest Stories
Podcasts · Jan 13 · 32 mins
Petting Zoos: Conservation or Exploitation
Podcasts · Jan 13 · 42 mins
CVC: Corporate Malaysia’s Innovation Catalyst?
Podcasts · Jan 13 · 39 mins
Digital Transformation: What It Is and How to Succeed