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The Business Station
Marketing Mojo: Pokémon Go, the New Disruptor in Mobile Marketing
15 mins
·
13:00, 12 Aug 2016
·
Recommended
40 mins
43 mins
43 mins
Pokemon Go took the world by storm! The augmented reality based game sent players with their mobile phones on a quest in the real world to find, train, and battle with Pokemons. It’s been a huge success since it’s launch and made huge impact on Nintendo’s business outlook. For mobile marketers, this presents a massive opportunity from both gaming and advertising standpoint. We speak to Rohit Dadwal, Managing Director Asia Pacific at Mobile Marketing Association (MMA) about how you can leverage on trends like Pokemon GO.
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Marketing Mojo: Pokémon Go, the New Disruptor in Mobile Marketing
15 mins
·
13:00, 12 Aug 2016
Pokemon Go took the world by storm! The augmented reality based game sent players with their mobile phones on a quest in the real world to find, train, and battle with Pokemons. It’s been a huge success since it’s launch and made huge impact on Nintendo’s business outlook. For mobile marketers, this presents a massive opportunity from both gaming and advertising standpoint. We speak to Rohit Dadwal, Managing Director Asia Pacific at Mobile Marketing Association (MMA) about how you can leverage on trends like Pokemon GO.
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Recommended
Mar 21
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40 minsAaliyah Yoong - Riding The Waves To New Heights
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Recent episodes
0
Latest Stories
Podcasts · Mar 21 · 40 mins
Aaliyah Yoong - Riding The Waves To New Heights
Podcasts · Mar 21 · 43 mins
Croatia’s Shock Win, Germany’s Comeback & Denmark’s Hero!
Podcasts · Mar 21 · 43 mins
Ne Zha 2 / Nickel Boys + Movies about Difficult Themes