Harith Ridzuan, also known as The Green Carpenter, transformed his family’s woodworking business into a sustainable manufacturing company that’s now working with everyone from local cafés to global brands. Now, he's taking a bold new step by launching a retail space for The Green Factory.

Today, on Open For Business, we explore what’s behind the move, how it's being funded, and his vision for it — along with the challenges of running a values-driven business and whether purpose still pays the bills.