How does a magic producer pivot to the wellness industry and build a business generating nearly half a million ringgit in monthly revenue in just over a year? For David Lai, founder of Warrior Plunge, the secrets of the stage are the same secrets to selling high-ticket products.

David joins us to share his entrepreneurial journey, from producing shows for magic's biggest stars to selling premium cold plunges and saunas. He discusses his unique marketing philosophy, the strategy that grew sales exponentially, and how he leveraged "indirect showrooms" at gyms and pickleball courts to build his brand.

We discuss:

• The transition from magic producer to wellness entrepreneur.

• The strategy that grew sales to nearly RM500k a month in under 18 months.

• The art of selling high-ticket price products.

• How to use "indirect showrooms" to drive high-ticket sales.

• The importance of after-sales service and building customer trust.

• His plan is to pivot from products to a physical wellness hub.