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Scaling the Sweet Spot: The Discipline of Gula Cakery
26 mins·10:00, 3 Feb 2026
Scaling the Sweet Spot: The Discipline of Gula Cakery
26 mins
·
10:00, 3 Feb 2026
·
Recommended
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26 mins
Guest: Nor Arieni Adriena Mohd Ritzal (Founder), Gula Cakery
In an F&B landscape often defined by rapid burnout and aggressive discounting, Arieni Ritzal has taken a different path. Since her last visit to the studio, Gula Cakery has evolved from a boutique success into a disciplined enterprise with 19 outlets and a projected RM20 million in sales for 2025. We explore how she navigated the "founder’s bottleneck" and the specific systems required to maintain "home-baked" quality at a nationwide scale.
The conversation dives into the mechanics of financial prudence and the reality of expanding beyond the Klang Valley in 2026. Arieni shares candid insights on why many F&B brands fail to scale and explains why she prioritises internal talent development over celebrity hype to future-proof her brand against rising costs and labour shortages.
Presenter: Richard Bradbury
Producer: Richard Bradbury
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