BFM 89.9
The Business Station
Social Commerce: Huge Opportunity, But Don't Be Dependent On It
38 mins
·
12:00, 8 Apr 2024
·
Recommended
Guest: Ganesh Kumar Bangah, Chair, Pikom e-Commerce Chapter
Enterprise explores the role and power of foreign-owned e-marketplaces and social commerce platforms and why this needs to be studied and managed to protect local merchants and Malaysia's digital sovereignty. We explore this with Ganesh Kumar Bangah, the Chair of PIKOM’s e-Commerce Chapter, he’s also the Founder & Executive Chairman of Commerce.Asia, an all-in-one ecommerce ecosystem.
Among other things, we get into the power that marketplaces and social commerce players hold in e-commerce, how TikTokShop has changed the game and differs from Shopee and Lazada, how local consumer data should be handled, and why businesses to diversify their channel strategy and not be dependant on any single one, whether it’s a marketplace or social commerce platform.
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
Recent episodes
0
Latest stories
Podcasts · Feb 14 · 11:00AM
Tarkowski Thriller At Goodison!
43 mins
Podcasts · Feb 14 · 10:00AM
Top 5 at 5: Is Conservatism Driving Sarawak's Success?
40 mins
Podcasts · Feb 14 · 10:00AM
Captain America: Brave New World + Iconic Characters
44 mins
Social Commerce: Huge Opportunity, But Don't Be Dependent On It
38 mins
·
12:00, 8 Apr 2024
Guest: Ganesh Kumar Bangah, Chair, Pikom e-Commerce Chapter
Enterprise explores the role and power of foreign-owned e-marketplaces and social commerce platforms and why this needs to be studied and managed to protect local merchants and Malaysia's digital sovereignty. We explore this with Ganesh Kumar Bangah, the Chair of PIKOM’s e-Commerce Chapter, he’s also the Founder & Executive Chairman of Commerce.Asia, an all-in-one ecommerce ecosystem.
Among other things, we get into the power that marketplaces and social commerce players hold in e-commerce, how TikTokShop has changed the game and differs from Shopee and Lazada, how local consumer data should be handled, and why businesses to diversify their channel strategy and not be dependant on any single one, whether it’s a marketplace or social commerce platform.
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
Recommended
Feb 14
·
36 minsNasi Lemak And Coffee At 30,000 Feet, Why Not?
Feb 14
·
18 minsWTF, The Valentine's Day Edition
Feb 13
·
31 minsGeopolitical Tensions and Their Impact on Cybersecurity
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Feb 14 · 43 mins
Tarkowski Thriller At Goodison!
Podcasts · Feb 14 · 40 mins
Top 5 at 5: Is Conservatism Driving Sarawak's Success?
Podcasts · Feb 14 · 44 mins
Captain America: Brave New World + Iconic Characters