BFM 89.9
The Business Station
Storytelling In Modern Marketing - Does It Work?
37 mins·11:00, 18 Feb 2025
Storytelling In Modern Marketing - Does It Work?
37 mins
·
11:00, 18 Feb 2025
·
Recommended
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Guest: Bob Low, Founder, Blinked Asia, Sasha Tan, Founder and Principal Brand Strategist, The Brand Shaper
In a world overflowing with content, brands need more than just attention—they need to build emotional connections that last. Storytelling has proven to be one of the most powerful tools for achieving this, but how can brands craft stories that truly resonate?
In this episode, we’re joined by Bob Low, Founder of Blinked Asia, and Sasha Tan, Founder and Principal Brand Strategist at The Brand Shaper, to explore the evolving world of brand storytelling. Together, we'll dive into the latest trends, challenges, and opportunities brands face to build deeper connections with their audiences through effective storytelling.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
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