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The Blind Box Boom: POPMART's Playbook
23 mins·08:00, 17 Jul 2025
The Blind Box Boom: POPMART's Playbook
23 mins
·
08:00, 17 Jul 2025
·
Recommended
1 hr 3 mins
44 mins
45 mins
Guest: Jeremy Lee, Head of Southeast Asia and Middle East, POPMART
We dive into the world of POPMART, the brand that's taken Asia by storm with its wildly hyped blind boxes and designer toys. We speak with POPMART’s Head of Southeast Asia and Middle East, Jeremy Lee, to unpack the youth-driven culture, creative strategies, and global expansion behind the craze.
This interview comes as the Chinese toy firm announced yesterday that its profits for the first six months of the year are expected to jump by at least 350%, with revenues more than tripling.
Image Credit: Shutterstock.com
Presenter: Philip See
Producer: Jake Lim, Rie Kajiya
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