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The Business Station
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Guest: Emir Shafri, chief creative officer, Publicis Groupe
Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.
Image Credit: Unsplash
Presenter: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan
Producer: Alia Zefri
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Zara's Controversial Ad Campaign
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·
17:00, 13 Dec 2023
Guest: Emir Shafri, chief creative officer, Publicis Groupe
Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.
Image Credit: Unsplash
Presenter: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan
Producer: Alia Zefri
Share:
Recommended
Jan 21
·
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Recent episodes
0
Latest Stories
Podcasts · Jan 21 · 28 mins
Global Expansion Made Simple
Podcasts · Jan 21 · 30 mins
Small Brands, Big Impact: Gamification on a Budget
Podcasts · Jan 21 · 33 mins
Scents And Sensibility