BFM 89.9
The Business Station
The Duolingo for Personal Finance? Inside Vespid's Pivot
40 mins·10:00, 16 Jun 2025
The Duolingo for Personal Finance? Inside Vespid's Pivot
40 mins
·
10:00, 16 Jun 2025
·
Recommended
Guest: Edrea Lee, Co-Founder & CEO, Vespid
What if learning about money felt less like a lecture and more like a game? Vespid, a Malaysian startup, is building the "Duolingo for personal finance" to make financial literacy accessible and engaging for young people. But the journey here wasn't straightforward.
Co-Founder and CEO Edrea Lee shares the story of Vespid's major pivot, from an ambitious plan to be the "Robinhood for Malaysia" to a gamified education platform. She details how they validated this new direction, the lessons learned from an evolving founding team, and their current B2B strategy of partnering with financial institutions.
We discuss:
The pivot from an investment platform to a gamified EdTech app.
How gamification (streaks, points, rewards) boosts user retention.
Their B2B strategy for commercialisation and monetisation.
The evolution of the founding team and lessons in entrepreneurship.
Their pre-seed funding journey and plans for scaling.
For founders navigating a pivot, or anyone interested in the intersection of EdTech, FinTech, and gamification, this conversation is for you.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Kishan Sivaswamy
Share:
Recommended
May 12
·
20 minsLast Minute Tax Filing Tips
May 6
·
22 minsProperty Tax Filings For 2021
Apr 28
·
20 minsHow PTPTN Helps Ensure Higher Education For All
Recent episodes
0
Latest stories
Podcasts · Jun 16 · 12:00PM
Life Milestones
42 mins
Podcasts · Jun 16 · 42 mins
Life Milestones
Podcasts · Jun 16 · 10:00AM
Do You Parent The Same Way Your Father Did?
38 mins
Podcasts · Jun 16 · 38 mins
Do You Parent The Same Way Your Father Did?
Podcasts · Jun 16 · 9:00AM
Top 5 at 5: Tel Aviv Targets Tehran - What's the Real Objective?
42 mins
Podcasts · Jun 16 · 42 mins
Top 5 at 5: Tel Aviv Targets Tehran - What's the Real Objective?