BFM 89.9
The Business Station
The Future Of Market Research, Here and Now
29 mins
·
11:00, 29 May 2025
·
Recommended
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Guest: See Toh Wai Yu, CEO, Central Force
In today’s episode, we explore the evolving role of market research to see what happens when artificial intelligence intersects with human insight. With fast-changing consumer behaviour and an overwhelming flow of data, timely and culturally grounded research has never been more critical for decision-makers. Joining us is See Toh Wai Yu, CEO of Central Force, a Malaysian-based research intelligence firm. We discuss how businesses can avoid the common pitfall of building in isolation, especially startups, and why misreading your market is more than just a data problem.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
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