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Guest: Sawu Fang Kuan (Senior Client Officer), Ipsos Malaysia
Malaysians have embraced e-commerce, but with maturity comes a shift in behaviour. Ipsos Malaysia’s latest data shows that promotions and discounts now outrank product quality as the top reason consumers shop online.
We speak with Kuan Sawu Fang, Senior Client Officer at Ipsos Malaysia, about how this obsession with value is reshaping the digital marketplace. Are platforms and SMEs caught in a never-ending cycle of discounts? And what happens to brand loyalty when price becomes the product?
We examine how Malaysia’s digital economy is being transformed by the way we shop, click, and spend.
Presenter: Richard Bradbury
Producer: Richard Bradbury, Kishan Sivaswamy
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Recommended
Nov 28
·
33 minsThe Great Promotion Trap
Nov 28
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41 minsMSP345 Good Enough. For You.
Nov 28
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34 minsShould AI Watch Your Parents?
Recent episodes
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Latest stories
Podcasts · Nov 28 · 4:00AM
The Great Promotion Trap
33 mins
Podcasts · Nov 28 · 33 mins
The Great Promotion Trap
Podcasts · Nov 28 · 3:00AM
MSP345 Good Enough. For You.
41 mins
Podcasts · Nov 28 · 41 mins
MSP345 Good Enough. For You.
Podcasts · Nov 28 · 2:00AM
Should AI Watch Your Parents?
34 mins
Podcasts · Nov 28 · 34 mins
Should AI Watch Your Parents?