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The Business Station
The KOL-OEM Bridge? Alt Synergy's AI & BioTech Play
34 mins·10:00, 2 Jul 2025
The KOL-OEM Bridge? Alt Synergy's AI & BioTech Play
34 mins
·
10:00, 2 Jul 2025
·
Recommended
26 mins
23 mins
26 mins
Guest: Nash Mohamad, Co-founder and CEO, ALT Synergy
After a family member fell ill from an unregistered supplement, Nash Mohamad set out to fix a broken industry. His biotech startup, Alt Synergy, is now building an AI-powered platform to help brands, especially micro-influencers, launch compliant functional food products without needing a scientific background.
Co-founder and CEO Nash Mohamad joins us to explain how their platform acts as a bridge between brand owners and compliant OEM manufacturers. He discusses their unique business model, their strategy for using Malaysia's halal certification as a key advantage for international growth, and their vision for bringing trust and traceability to the wellness industry.
We discuss:
How their AI platform simplifies product R&D and ensures compliance.
Their focus on the micro-influencer and small brand market.
The business model combining launch fees, subscriptions, and distribution.
How they aim to leverage Malaysia's halal certification for global expansion.
Their plan to build traceability features and expand into enterprise services.
For entrepreneurs in the wellness space, or anyone interested in how AI is transforming product development, this is a look at a unique B2B startup with big ambitions.
Presenter: Roshan Kanesan
Producer: Kishan Sivaswamy
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