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The Loyalty Blueprint: What Malaysian Consumers Want in 2025
26 mins·11:00, 26 Aug 2025
The Loyalty Blueprint: What Malaysian Consumers Want in 2025
26 mins
·
11:00, 26 Aug 2025
·
Recommended
22 mins
11 mins
11 mins
Guest: Shane Loh (Founder & Chief Strategist), IDTG Asia
Discounts no longer guarantee loyalty. In 2025, Malaysian consumers are digital-first, emotionally attuned, and quick to embrace brands that feel authentically local. Shane Loh, Founder & Chief Strategist at IDTG Asia, joins us to dive deeper into the findings from The Loyalty Blueprint — from TikTok as a trust signal to why “sounding Malaysian” matters more than ever.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
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