BFM 89.9
The Business Station
The Loyalty Blueprint: What Malaysian Consumers Want in 2025
26 mins·11:00, 26 Aug 2025
The Loyalty Blueprint: What Malaysian Consumers Want in 2025
26 mins
·
11:00, 26 Aug 2025
·
Recommended
9 mins
23 mins
9 mins
Guest: Shane Loh, Founder & Chief Strategist, IDTG Asia
Discounts no longer guarantee loyalty. In 2025, Malaysian consumers are digital-first, emotionally attuned, and quick to embrace brands that feel authentically local. Shane Loh, Founder & Chief Strategist at IDTG Asia, joins us to dive deeper into the findings from The Loyalty Blueprint — from TikTok as a trust signal to why “sounding Malaysian” matters more than ever.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
Share:
Recommended
Aug 26
·
9 minsMoves To Safeguard Rights Of Gig Economy Workers
Aug 26
·
23 minsUncertainty : The New Normal for World Trade
Aug 25
·
9 minsRethinking Malaysia’s Property Model
Recent episodes
0
Latest stories
Podcasts · Aug 26 · 8:00AM
Because Feelings Matter #44: Behind The Call With A Befriender
53 mins
Podcasts · Aug 26 · 53 mins
Because Feelings Matter #44: Behind The Call With A Befriender
Podcasts · Aug 26 · 7:00AM
From Campus to Streets: Alyaah Hani on Student Movements
32 mins
Podcasts · Aug 26 · 32 mins
From Campus to Streets: Alyaah Hani on Student Movements
Podcasts · Aug 26 · 4:15AM
MDX Summit 2025: A Guide to What's Next in Tech
1 min
Podcasts · Aug 26 · 1 min
MDX Summit 2025: A Guide to What's Next in Tech