In conjunction with World Toilet Day, we take a look at some of the industries on their periphery- including tiles. For a closer look at the highly competitive tiling industry here in Malaysia, we speak to Datuk CC Ngei, Founder and Managing Director of Feruni Ceramiche, which surprised the market in 2010 when they made the decision to sell their own products themselves rather than through a third-party distributor. What lies in store for them?