Best-selling author Marie Kondo believes that joy points up, and that we would all be more joyful if we only kept the things in our lives that sparked joy, and then used her KonMari method to ruthlessly cleanse our homes of all that is unnecessary and reorganise everything. Tina Carmillia, longtime minimalist, weighs in on why having minimalism marketed and commodified might be part of the problem, and why a Ruthless War on Stuff might be beside the point.