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Tourism Malaysia Needs Clear Messaging During Health & Safety Fears
24 mins·08:05, 5 Feb 2020
Tourism Malaysia Needs Clear Messaging During Health & Safety Fears
24 mins
·
08:05, 5 Feb 2020
·
Recommended
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It is undeniable that tourism dollars and by extension promotional dollars are important to the economy. But what is the promotional message in the wake of the coronavirus fears especially when 2020 has been earmarked as a Visit Malaysia Year? We also find out the strategy for Chinese and Indian tourist arrivals who outspend the top visitors, Singaporeans, by a wide margin but whose numbers remain relatively small.
Presenter: Julian Ng
Producer: Julian Ng
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