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The Business Station
Turning Tradition Into Trend: The Justine Cakes & Kueh Story
30 mins·10:00, 27 May 2025
Turning Tradition Into Trend: The Justine Cakes & Kueh Story
30 mins
·
10:00, 27 May 2025
·
Recommended
55 mins
38 mins
38 mins
Guest: Justine Lim, Founder, Justine Cakes & Kueh
Justine Cakes & Kueh founder didn’t plan on starting a kueh business. She began with cakes, baking on the side while holding a corporate job. Today, Justine Lim is known for turning Malaysian desserts and dishes from pulut tai tai to nasi lemak and chicken rice cakes, into eye-catching creations that still feel familiar. In this episode, she shares how it all started, what pushed her to take it full-time, and how she’s learned to run a business that stays true to her roots, while still surprising people with every bite.
Presenter: Richard Bradbury
Producer: Carol Wong
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