The telecommunications sector has seen increased commoditization of its services, with price wars and a sharp deceleration of revenue. To survive, diversification is key, but what new business is synergistic? Tan Sri Jamaludin Ibrahim, President and Group CEO of Axiata Group, answers that question whilst giving us a glimpse of the future with the onset of 5G. He also reflects on his career as he retires at year-end, after 40 years in the ICT industry.