The three drivers of this trend: global media, sales promotions, and trust.

The outsized role of influencers, with 76% of Malaysians swayed by them.

The critical importance of localised payments (like FPX and e-wallets) for conversion.

The opportunities and ‘mental hurdles’ for Malaysian SMEs looking to export.

cb:["Aren Yip"] cc:["none"] cd:["Malaysia Country Manager"] ce:["Airwallex"] cf:["Aren Yip, Malaysia Country Manager, Airwallex"] d0:["markets","international","culture","technology"] d1:["cross border e-commerce","e-commerce","consumer behaviour","digital payments","influencer marketing"] c9:{"omny_id":"a48641f6-f062-4927-93c6-b38d0078f11e","omny_embed":"https://omny.fm/shows/enterprise-biz-bytes/malaysians-the-worlds-most-confident-shoppers/embed","omny_mp3":"https://traffic.omny.fm/d/clips/de62ff84-6498-49d0-a266-a9d50120c712/7a120abd-04c5-402d-9aeb-ab090058838c/a48641f6-f062-4927-93c6-b38d0078f11e/audio.mp3","mp3_duration":"1230","mp3file_size":"19737596","asset_url":"https://s3.ap-southeast-1.amazonaws.com/media.bfm.my/enterprise-biz-bytes/2025-11-06_malaysians-the-worlds-most-confident-shoppers/audio_c7caad04-9af8-4df8-8c59-fde77887b5fa.mp3","original_mp3":"https://s3.ap-southeast-1.amazonaws.com/media.bfm.my/enterprise-biz-bytes/2025-11-06_malaysians-the-worlds-most-confident-shoppers/audio_c7caad04-9af8-4df8-8c59-fde77887b5fa.mp3","pagetitle":"Malaysians, The World's Most Confident Shoppers?","mp3":"https://traffic.omny.fm/d/clips/de62ff84-6498-49d0-a266-a9d50120c712/7a120abd-04c5-402d-9aeb-ab090058838c/a48641f6-f062-4927-93c6-b38d0078f11e/audio.mp3","content":"$ca","image":"https://bfmcms.s3.ap-southeast-1.amazonaws.com/websiteimages/enterprise-biz-bytes/2025-11-06_malaysians-the-worlds-most-confident-shoppers/website_c7caad04-9af8-4df8-8c59-fde77887b5fa.png","fbimage":"https://bfmcms.s3.ap-southeast-1.amazonaws.com/websiteimages/enterprise-biz-bytes/2025-11-06_malaysians-the-worlds-most-confident-shoppers/og_c7caad04-9af8-4df8-8