BFM 89.9
The Business Station
Vimto Makes A Splash In Malaysia
18 mins
·
08:00, 6 Mar 2025
·
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Guest: Matt Nichols (International Commercial Director), Vimto
Outside of the UK, Vimto, the 107-year-old Manchester-born beverage, has been most popular in the Middle East, particularly during Ramadan. It is now venturing into Malaysia where nearly two-thirds of the population are Muslim. Matt Nichols, the International Commercial Director of Vimto (and also the founder's great-grandson) discusses the company's plans here and beyond.
Image Credits: Shutterstock.com
Presenter: Keith Kam
Producer: Tun Hizami Hashim
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