BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

Recommended
26 mins
45 mins
Guest: Janice Siew (Founder), Petiteserie and Jan's Gelato & Bakes
What does it really take to turn passion into a sustainable business?
In this episode of Open For Business, we sit down with Janice Siew, founder of Petiteserie and Jan’s Gelato & Bakes, to explore the decisions behind the craft.
From seven years in corporate banking to classical French pâtisserie, Janice shares how discipline, restraint, and long-term thinking shaped her journey. We look at why she started quietly as a wholesale business, how the pandemic forced a rapid pivot to direct-to-consumer sales, and what it takes to blend French technique with deeply Malaysian flavours like cendol and onde onde.
This is not a conversation about chasing trends or overnight success. It’s about building deliberately, doing things properly, and understanding when growth should be slowed down rather than rushed.
A story of craft, commerce, and the professionalisation of passion.
Presenter: Richard Bradbury
Producer: Richard Bradbury
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