Despite ongoing privacy changes and rising costs, the global mobile app economy experienced a stable growth this year and this trend is expected to be carried forward with lots of room for growth in 2026. 

This is a finding from a recent report released by measurement and analytics company, Adjust, titled The Mobile App Growth Report: 2025 Edition that suggests APAC leads all regions in the mobile apps economy through a combination of scale, cost efficiency, and strong user engagement, significantly outpacing the global average.

To get a better understanding on how marketers and developers are navigating through this competitive app landscape, where the growth opportunities are coming from and what’s in store for the app economy in 2026, we speak with Mathew Raju, Senior Customer Success Manager at Adjust.