BFM 89.9
The Business Station
Farm Fresh MD Loi Tuan Ee: Big Brands Don’t Keep Their Promise | In The Studio
Farm Fresh MD Loi Tuan Ee: Big Brands Don’t Keep Their Promise | In The Studio
"They use some of the most manipulative and misleading marketing tactics!" - Farm Fresh managing director Loi Tuan Ee
We asked him about the company’s decision to venture into the children's milk powder business and why going into this industry is like a ‘war’ for him. He also talks about:
- Why fluctuating profit margins are not a big concern.
- Whether Farm Fresh overpaid for their stake in Inside Scoop.
- The company’s newly acquired 70% stake in Sin Wah Ice Cream.
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