BFM 89.9
The Business Station
"Millions of people still watch our dramas." – Media Prima Group MD Rafiq Razali
"Millions of people still watch our dramas." – Media Prima Group MD Rafiq Razali
"When the pie becomes smaller, one, you cut a bigger slice of the pie. Two, you have to get another pie."
Rafiq Razali, Media Prima's Group Managing Director talks to us about:
• Media Prima's past monopoly
• Why the company wants to spend more on content
• Its strategy to get leaner and save 8 figures annually
The Breakfast Grille is brought to you by U Mobile.
Presenter: Wong Shou Ning
Producer: Natalie Tan
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