BFM 89.9
The Business Station
Why is IKEA cutting product prices? | In The Studio
Why is IKEA cutting product prices? | In The Studio
IKEA Malaysia retail director Malcolm Pruys answers:
• Whether IKEA is too expensive for the B40
• Why IKEA isn't a throwaway brand
• How the company addressed its labour policy controversy
Watch the full interview on BFM’s YouTube channel!
The Breakfast Grille is powered by U Business. Malaysia’s No.1 5G Network. 5G makes business sense.
Presenter: Shazana Mokhtar
Producer: Erin Kok, Moh Heng Ying, Shawn Tanis
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