BFM 89.9
The Business Station
My Team Can Fail
My Team Can Fail
“If it were that easy, someone would’ve done it.”
Dr. Aseem Puri, CEO of Unilever International, says the company launches one product a day, and half of them fail. And he’s totally okay with that. Here’s why.
With over 1,000 product launches under his belt, Dr. Aseem will unpack the biggest lessons in brand building during BFM Brandfest 2025, so you don’t have to learn them the hard way.
Only 50 seats left for Malaysia's marketing event of the year.
Register now via bfm.my/brandfest. 100% HRD Corp claimable.
Presenter: Richard Bradbury
Producer: Sara Kok
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