Five Ways Big Data Has Changed Marketing and Advertising
Arvindh Yuvaraj
15-Dec-17 11:00
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One of the biggest beneficiaries of big data are the areas of marketing and advertising, making use of customer information in ways that was impossible before. On this episode, we explore five major ways marketing and advertising have used big data to create better, more targeted customer experiences, redefining the way customers are catered to altogether.
Produced by: Arvindh Yuvaraj
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Tags: marketing, advertising, big data, AI, Artificial intelligence, Five for fortune