There is a revolution taking place in the world of startup growth. Growth Hacking is one of the hottest buzzwords in the marketing world, yet it’s one of the most misunderstood methods of marketing. A common misconception is that growth hacking is an expedient trick to unlock exponential growth at an instant. This is not the case. We speak to Pascal van Steen, a growth hacker who has worked with a number of growth hacking services based in Europe to learn more about growth hacking.