The Covid-19 pandemic has unveiled a new group of consumers, as shoppers made the switch to digital shopping almost overnight. On top of that, we also have a younger generation who genuinely cares about how their actions impact the planet. In our first Back to Business virtual series, we identify who this group is, what their purchasing behaviour is, and how to keep your brand top-of-mind amidst this uncertainty.
17th September 2020 | 1:30pm - 2:15pm
Presenter/Producer
BFM Enterprise
Richard Bradbury has been in broadcasting for almost 20 years and has covered everything from the Olympics, Rocket Launches, Earthquakes and Elections. He has worked with BBC, France24, NDTV and China Radio International and currently hosts Enterprise Biz Bytes and Cruise Control on BFM89.9.
Regional Head
Client Engagement
Dattel
Noorhaina leads a team of consumer data experts to help clients close their knowledge gap by delivering powerful holistic consumer data into their hands.
Head of Marketing
ADA
Stephanie Caunter is a data-driven marketer and brand-builder who thrives on the opportunities and challenges that digital disruption brings. She is part of the Leadership Team of Axiata’s ADA -- a leading data and AI company in the region.
Chief Executive Officer
Kantar Group
A highly motivated leader with over 20 years of experience in the business of human understanding, bringing together a potent mix of expertise in the space of innovation, media, brand and creative to address key business challenges.