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绿企欧莱德 — 新时代新环境的营商之道

Yvone 蔡怡颖, 总经理, 欧莱德 Hair O'Right International Corp

17-Aug-21 06:00

绿企欧莱德 — 新时代新环境的营商之道

从一瓶洗发精到一套个护品,「绿色永续」的理念,其实才是欧莱德商品目录上的王牌。奉行「环境、社会暨企业治管(Environmental, Social, and Corporate Governance)」理念,让欧莱德不仅仅是一家屡获奖项的优秀商业个体;更成为一家反思市场定位、实践可持续发展的绿色企业。实际上,这也正是环球商界万不可漠视的关键议题。富可敌国也好;初出茅庐也罢——取之社会的盈利商业户,又该如何用之社会呢?面对同业的质疑,在商言商,欧莱德也提供了自证产品天然用料的最佳示范。那么,在公关危机这根稻草足以压垮骆驼的网络时代,企业能以何种科学手段化危机为转机?本期节目,台企欧莱德总经理 Yvone 蔡怡颖,作客分享绿色时代的营商之道。

Produced by: 陈宏耀

Presented by: 王能杰&陈宏耀


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