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#BonusTrack 财今对话:大马「声音经济」来了吗?

刘哲涵博士, LEAD 科技学院 | 刘元元 | 陈劭康, Foo&Chan律师事务所

19-Jun-21 08:00

#BonusTrack 财今对话:大马「声音经济」来了吗?

Clubhouse前阵子的火热,虽然已经降温,但也让人们发现哪怕没有影像,只透过语音,人们也能够热衷的交流。

实际上,在纯粹声音节目进行广告投放已经算是一个成熟的商业模式了,尤其在美国及台湾等地。。美国投资机构Mangrove Capital Partners2019年发布的《语音技术报告》更预测,到2025年,语音经济的规模将达到1万亿美元,超过移动应用经济(mobile app)。

另一边厢,因为Clubhouse的火红,脸书近期就宣布推出被喻为Facebook 版clubhouse的語音直播房間Live Audio Room,以及让用户分享类似于Podcast的Soundbites功能。Podcast始祖的Apple Podcast近期也推出了Podcast订阅制度,探索变现的方法。而Spotify近几年更是砸重金发展Podcast,甚至直接买断了Joe Rogan Podcast节目的播放权。

这一连串行径都显示了科技巨头已经嗅得到声音经济的商机。但这股声音经济是否已经席卷大马?这个月的财今对话,我们有LEAD科技学院创办人刘哲涵博士、电视新闻前主播刘元元、Foo&Chan律师事务所及《就是酱LAW》的陈劭康律师以及BFM财今节目经理Isaac王能杰跟我们一起对话。

Produced by: 王能杰 & 陈宏耀

Presented by: 王能杰


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