BFM 89.9

Podcast  >  Caijin  >  开门见商  >  让操作更直觉;双奖励更粘黏,Zcity 善用数据改善体验

让操作更直觉;双奖励更粘黏,Zcity 善用数据改善体验

19-Jan-22 06:00

让操作更直觉;双奖励更粘黏,Zcity 善用数据改善体验

从深耕十年的零售行业,跳槽到资讯科技领域——奖励 APP 并不是一个从创业初期就能当即看见盈利硕果的板块。Zcity 却以此作为起点,拉拢活跃用户的使用黏性、充盈使用者数据,再逐步开展业务拓宽。放眼赴美上市纳斯达克的这款奖励 APP,用更直觉的操作体验、更丰富的月费缴付功能,导流用户——从而开辟更多商业元素。对执行长 Sam 来说,他是将现代科技嫁接到品牌模式的一个「全面向」经营者,让数据真正起到为人服务、便利生活的作用。

Produced by: 陈宏耀

Presented by: 王能杰&张康祺

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  BusinessEntrepreneurship


Share this podcast

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

10:00 AM

BBC World Service

11:00 AM

A Bit of Culture (REPEAT)

12:00 PM


Low Carbon Cities 101; Mr Chau Loon Wai, Senior Lecturer, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia

1:00 PM

Best of Enterprise (REPEAT)

Curating The Perfect Gift; Careen Tan, Priscilla Lam, Wishful

1:30 PM

Raise Your Game (REPEAT)

Moral Leadership & Accountability; Oga Chan, Head, Acumen Academy Malaysia

2:00 PM

Popcorn Culture (REPEAT)

Throwback - Reality Bites

2:30 PM

Popcorn Culture (REPEAT)

Review - Stuff We Missed - Severance;

3:00 PM


EA Sports x FIFA - It’s Not In The Game; Kenn Leandre, Founder,

4:00 PM

Pick Of The Pops

Epi446 - Hits From The 60s to 80s

6:00 PM

Wavelength (REPEAT)

Ep292 - Sweetass; Alang Sekitar