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曾泠溨渔业以家族企业为本,疫情下进驻线下零售业

曾泠溨, 创办人, CLC Fishery

12-Jul-21 06:00

曾泠溨渔业以家族企业为本,疫情下进驻线下零售业

曾泠溨先生在创立CLC Fishery前,家里已经是芙蓉的渔业大户。凭着他过去对于渔业的丰富经历,他在2003年创立CLC Fishery,并成功将其业务拓展到亚太地区各个市场。

正当CLC Fishery的生意如火如荼,新冠疫情却打乱了节奏。

由于CLC过往主要依赖供应海产给酒店、酒家、食肆等B2B生意。遥遥无期的行动管制无疑重重打击他们的生意。而CLC也只好转换模式,开始拓展B2C的零售生意。

究竟他们是如何借助家族企业的优势扩张事业?而当他们被迫转换生意模式时,他们又面对着怎么样的挑战?

Produced by: 张康祺 & 陈宏耀

Presented by: 王能杰 & 陈宏耀


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