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洞悉大马出版业,看大将打造阅读的 Netflix

周若鹏, 社长, 大将出版社

21-Jun-21 06:00

洞悉大马出版业,看大将打造阅读的 Netflix

2020 年是疫情爆发元年,也是一场「买书撑大将」在社交媒体平台上;作者与读者圈内掀起反思的危机之年… 在阅读风气实在称不上欣欣向荣的马来西亚——出版业真的熬不下去了吗?

不过,超出预期支持人数一倍之多的热烈反响,总算让大将出版社熬了过来。而且,熬出的是一盅精华四溢的鸡汤。

周大哥说:吃过补品,但愿大将迈进第 22 年不再需要苦撑。在多姿多彩的社交媒体平台上,大将矢志打造爱书、爱读的社群文化;更希望一直在幕后默默耕耘的同仁也能扮演起读书文化的推广者。

更值得一谈的,是大将联袂『人间烟火』打造的線上阅读串流平台——『书满季』。除了新问世的大将出品,那些开始蒙尘的绝版作,也在这个类似付费订阅影音串流平台 Netflix 的阅读平台上,迎来了一次再生。

科技大时代下,惯于手捧温度的纸本读物出版业者,会如何看待电子书、阅读机、線上阅读平台呢?大将的故事,又会如何继续写下一段阅读年华呢?我国的阅读风气究竟吹得盛不盛?

阅读的问题,本期有请大将出版社社长——周若鹏为我们一一解答!

Produced by: 陈宏耀&张康祺

Presented by: 王能杰&陈宏耀


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