Weathering the Storm: PichaEats
Yuet Kim Lim, Co-founder & CEO, PichaEats
What happens when you run a social enterprise, and within the first few days of the MCO, your revenue goes down to zero? That’s exactly what happened to Yuet Kim Lim of PichaEats as they helped to train refugees to cater and deliver food so they could earn a living to help their children receive education. Here’s how she was not going to deprive their heroes of their income by innovating their business model and even starting a new company to keep their social cause alive.
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