Introducing a brand new series in which we approach captains of industry to find out their thoughts on the future. In this six episode series, we visited the slick offices of Maxis to catch up with Morten Lundal in order to get a rare insight into the inner workings of one of the most important CEOs in Malaysia.

In Episode 5, Morten talks about content, consumption, and how consumers and technology are changing the way media organizations think and operate.